New Targeted Online Marketing Campaign Increases Site Visits And Bookings

Alpha Holiday Lettings has recently launched a highly targeted new advertising campaign with leading online marketing agency Criteo. The agency works with major internet websites including The Guardian, The Independent and The Telegraph and delivers 'personalised banners' based on web users' previous visits to AlphaHolidayLettings.com. The state-of-the-art advert delivery platform can accurately estimate the destinations and types of holiday rental properties that holiday makers are interested in, based on the rental adverts they previously looked at on AlphaHolidayLettings.com. Relevant properties are then selected and displayed to holiday makers when they visit other websites on the internet in the coming weeks.

This tailored approach results in a highly targeted and effective campaign, which increases return visits to the website and number of bookings. All properties listed on AlphaHolidayLettings.com are included in the campaign.  Below are a few examples showing the look and placement of these personalised banners:

Travel Section on The Telegraph

The Independent - Home Page

The Telegraph - Article related to Thomas Cook