Privacy Policy

This privacy policy sets out how Alpha Holiday Lettings Limited (or Alpha) uses and protects any information that you give Alpha when you use this website.

Alpha Holiday Lettings Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement, and that we never share your data with any third parties.

Alpha may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 10th October 2010 and is last updated as stated at the bottom of this page.

If you decline accepting our cookies and privacy policy, please exit our website and do not proceed to use.

1. What we collect

We may collect the following information:

  • Name, gender and date of birth
  • contact information including email address, mobile phone number and address
  • demographic information such as postcode, preferences, spoken languages and interests
  • your dates of travel and messages to owners, if you are enquiring about properties listed on our site
  • other information relevant to customer accounts and/or offers

2. What we do not collect

All debit and credit card details are stored directly and securely with our payment service provider, First Data Europe Limited and Sage Pay Europe Limited. We do not store or have access to your full card payment details. Alpha Holiday Lettings Limited is fully compliant with the Payment Card Industry Data Security Standard (PCI DSS).

3. What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Maintain your account on our website, enabling the sending of enquiries, booking of accommodation and exchanging of messages.
  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new holiday rentals, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

4. Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Alpha Holiday Lettings Limited is fully compliant with the Payment Card Industry Data Security Standard (PCI DSS).

5. How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Our website uses cookies to remember your login session, and to enable certain part of the website to function properly. We may use anonymous traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may cause certain features to not function properly or become unavailable on our website for you.

6. Links to other websites

Our website may contain links to other websites of interest, including property listings hosted on external websites. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

7. Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you want the information to be used by us only for direct marketing purposes. By default, your information is not added to our direct marketing list.
  • under GDPR, you are able to request access to your data, and request removal of all your information we hold. You can do so by emailing us at

We never share, sell, distribute or lease your personal information to third parties. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under GDPR and the Data Protection Act 1998. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above email address. We will promptly correct any information found to be incorrect.

Last updated: 28th January 2019

Find Us On Social Media
© Alpha Holiday Lettings Limited 2024...