Virgin America has just released this awesome pre-flight safety video in huge PR campaign
Virgin America has just upped their PR game in the airline industry by releasing this all-singing-all-dancing in-flight safety video. A massive marketing campaign around the safety video has also been launched, including giant advertisements in Time Square in New York. In the video, safety messages and procedures traditionally delivered in a formal and somewhat serious manner are replaced by the cabin crews and passengers bursting into song and dance. You can see the video in full below.
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